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If you are a consumer or a marketer or a CEO of a company, you should be interested in what makes a great logo. In an age of seemingly infinite products striving for consumers’ money and [...]

1. Have a polished, professional logo–and link it to your home page. “Your logo is an important part of your brand, so make sure it’s located prominently on your site,” [...]

How your website is laid out, what colors, fonts and images you use (or don't use) can mean the difference between success (low bounce and exit rates, high conversion) and failure (high [...]